Mr. Mandava Prabhakar Rao is the scion of a reputed agricultural family, hailing from Guntur District in Andhra Pradesh. He has an equally commendable educational background, being an alumnus of Banaras Hindu University, where he ranked second in the University in B.Sc (Agriculture) and first in M.Sc (Agriculture). He is also a recipient of the Gold Medal and Merit Scholarship during post graduation. After completion of his education in 1982, following in his father’s footsteps, he took up the family managed seed company- Nuziveedu Seeds Pvt. Ltd., and went on to nurture the company into a leader in the Indian seed industry.

Today, Nuziveedu Seeds Pvt. Ltd enjoys the largest market share for hybrid cotton seeds in the country. The cotton hybrids 'Bunny' and 'Mallika', developed under Mr. M. P. Rao's guidance by NSL are the most popular hybrids. The high yield, pest and disease tolerance, and quality fiber of these seeds has resulted in their rapid and widespread adoption by the farmers.

It goes to Mr. M. P. Rao's credit that NSPL is the Winner of DSIR – National Award 2002 instituted by the Ministry of Science & Technology, Government of India to honor the R&D achievements of an organization. Furthermore, the prestigious annual Biotech Industry survey - 'Bio Spectrum - ABLE Biotech Industry Survey - 2008' has adjudged NSPL as the "No. 1 Bio-agri Company of India for the year 2008".

Being an active member in various Industry Associations like All India Seed Growers Merchants & Nurserymen Association, he has also participated in several international and national conferences on seeds in the last 25 years. He has also presented several papers both in national and international forums.

In addition to his contribution to the seed industry, he has also contributed for substantial industrialization by making combined investments of about Rs. 4,000 Crores in Renewable Power, Textiles, Integrated Sugar Factories and IT Infrastructure in the form of IT Parks, IT SEZs and more.

Mr. M. P. Rao has always been at the forefront in terms of Corporate Social Responsibility initiatives and has established a charitable trust, Mandava Foundation, which plays a key role in the development of Rural India by contributing in the sectors of education, health care, agricultural productivity initiatives, etc.

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