Marketing Overview
- The extensive marketing network of NSPL gives it a phenomenal advantage during the sales window period.
- The marketing network has a presence in 16 states across India.
- This huge network comprises of 9 regional offices, 5000 distributors, and more than 55,000 dealers and sub-dealers.
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- NSPL has a robust and energetic workforce with a mission to revolutionize Indian Agriculture.
- The Marketing team constitutes 32% of the total NSL workforce.
- This dedicated percentage represents the NSL .
- It also reflects the weightage given to customer service at NSL.
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- NSPL has a pan India presence with regional offices at Hyderabad, Delhi, Akola, Ahmedabad, Guntur, Davangere, Lucknow and Indore
- NSPL also has C&F Agents at Trichy, Jaipur, Indore, Bhatinda, Hissar and Patna
- Furthermore, NSPL has a vision of expanding its business operations to the North East including Assam
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- NSPL leaves no stone unturned in order to reach their basket of offerings to the farmers.
- Marketing campaigns are conducted to successfully communicate the innovations, ideas and services to the farmers.
- These well timed campaigns duly inform the farmers as to how crop productivity and farm profitability can be increased.
- Pre-seasonal promotional activities include poster campaigns, jeep campaigns and farmer group meetings to generate product demand and tackle the competition.
- Post-seasonal promotional activities include Crop Shows and Field Days for customer loyalty.
- These before and after sales campaigns ensure that the farmers are aware of the products and derive maximum benefit from them.
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Farmer Educational Programs
- NSPL conducts distributors/dealers/farmers meets to spread awareness about its products and product innovations, agronomic practices and new technologies.
- The NSPL Marketing and Product development department regularly conducts special pre-seasonal and post-seasonal farmer educational programs.
- NSPL personnel also gather an in-depth understanding of the farmer's needs and various threats and opportunities.
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- NSPL pro-actively participates in the Seed Subsidy Programs initiated by State Governments and the Central Government.
- Through these programs, NSPL tries its best to ensure that the farmers get high quality seeds at a lower price.
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